TTLG #2: Coming of age... A new generation of Digital Spenders

Ever wondered what happens when markets mature 📈 and a new generation gains spending power 💪💰 and the world becomes their oyster? 🦪 🚨 Spoiler Alert: It's not just about avocado toast anymore! 🥑💸 Authored by Hugo Harris.

Table of Contents

No we're not talking about your children who have just learned about clothes, video games and TayTay tickets; who see your discretionary spending ability as their own.

We're talking about a new generation of consumers across various economies that will come of age throughout the rest of this decade. Welcome to the digital spenders.

In this edition we are going to be looking at:

  • The Markets

  • The Consumers

  • The Brands

And before we get into it, welcome to the 300 new subscribers! I'm so grateful that you are here with TTLG. If you like what's in today's edition, please share it with your colleagues and friends; and engage in discussion in the comments!

And say hello to Clay who are transforming the way businesses engage potential customers.

Clay: The future of outbound

The Markets - "They grow up so fast, don't they?"

Owen Wilson.. Wowww

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